Horology's biggest annual event returns this month in Geneva
From April 9 - 15, Geneva will be abuzz with horological activities as brand representatives, journalists, retailers, and watch enthusiasts descend into the Swiss city for Watches & Wonders. The annual watch fair is bigger than ever, with the participation of 54 brands comprising all the Richemont brands such as Cartier, Panerai, and IWC as well as major players like Patek Philippe and Rolex that previously revealed their latest releases at the now defunct Baselworld.
There will be a healthy slate of independents, including Ressence and Trilobe. Seven brands will make their debut, namely ArtyA, Bremont, Eberhard & Co, Gerald Charles, Nomos Glashütte, Norqain, and Raymond Weil. H. Moser & Cie. will return after sitting out last year.
The first four days will be a closed event but the fair will be open to the public for three days from April 13 - 15. Tickets are now on sale at 70 Swiss franc per ticket, exclusively at watchesandwonders.com. There will be no ticket sale on site.
Read more: Watch trends and predictions in 2024

Away from the exhibition venue, the city is also hosting a watchmaking village complete with workshops and insights into the various professions in watchmaking. Watch boutiques will also come alive with activations like exhibitions, workshops, and artistic performances. There will also be an open-air concert in the heart of Geneva on the evening of April 11.
See also: Top 20 Swiss watch companies of 2023