Cover SENsational Foundation helps people with disabilities tap into their strengths when looking and applying for roles (Photo: courtesy of SENsational)

SENsational Foundation helps people with disabilities get hired. Their upcoming June 1 fundraising gala marks yet another milestone in their mission to spread the word for disability inclusion and empowerment

The productivity-oriented working environment of Hong Kong can be particularly intimidating for people with disabilities who are often treated as second-class candidates. People with mobility issues, chronic health conditions, mental wellbeing issues or neurodivergent individuals—whether their disability is apparent or non-apparent—face discrimination when applying for a job. Everyone deserves the same equal opportunity to showcase their skills, believes Faride Shroff, founder of SENsational Foundation—where the “SEN” stands for Special Employment Needs—and niece of Purviz Shroff (Asia’s Most Influential 2022), who is also a supporter of the organisation.

Founded in 2013, the charity helps people with disabilities identify their strengths, needs and interests, and maps them to existing roles in the right industries and sectors. SENsational also educates employers about the benefits of hiring from this untapped pool of talent and recommends simple bespoke strategies for a more disability inclusive workplace. With a little patience and a few adjustments, Shroff says, employers stand to gain dedicated and loyal additions to their workforce.

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(Photo: Panda Man Chung Yan / Takumi Images ; courtesy of SENsational)
Above SENsational Foundation partners with organisations to promote diversity inclusion in Hong Kong; their 2023 event was on the theme of Sports for Inclusion (Photo: Panda Man Chung Yan / Takumi Images ; courtesy of SENsational)

Shroff is a special education needs (SEN) teacher by training and has worked with a wide range of students with physical and mental disabilities in public schools. One evening after school, as she was getting ready to leave, a former student of hers came knocking on her door. Having graduated, the young woman—whom Shroff remembered to be happy and bubbly—seemed visibly depressed. Due to her ability and her family’s financial situation, she had decided to work instead of pursuing university studies. Job-searching, however, proved to be challenging, since employers dismissed her candidacy when her minor speech disability was revealed either on paper or during the rare interview.

“I’ve come to say goodbye; I just wanted to see you before I go,” Shroff recalled her student’s words. The educator paused, then asked her what she meant, whether or not she was moving back to China with her parents. “No, I want to leave forever, because I know I’m not needed in this world.” Shocked by what she heard and rushing to reassure her, Shroff responded that someone, somewhere will do something. “Yes, but who? And when?”

Still moved by this exchange to this day, Shroff has made it her mission to fill this void for people with disabilities in Hong Kong. “As a teacher, I was being inclusive and promoting [disability inclusion] at school, but what was the use of it at the educational level if [people with disabilities] were not included in our society and in our community?”

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Above Faride Shroff, founder of SENsational Foundation, wants to educate corporates and employers about creating a more disability inclusive workplace (Photo: courtesy of SENsational)

After a long heart-to-heart with her former student, Shroff made her promise not to harm herself and to come see her again after the weekend. “So that’s why I decided to teach our community about learning about disabilities, what they should know about [people with disabilities’] strengths and giving them equal opportunities—at the very least, to showcase what they can do.”

Soon after this, Shroff left her teaching position to start SENsational from her home and took it upon herself to hire the young woman as her personal assistant. She taught her basic office administrative skills and brought her along as Shroff set out to educate corporate employers about disability inclusion. A client eventually took note of Shroff’s personal assistant and offered to hire her. “She worked there for six, seven years, then moved to another company and has now gone for further studies overseas,” the educator proudly says.

The rest is history. SENsational grew over the years to train and empower many more candidates with disabilities in the hundreds, working locally and overseas in positions as diverse as immigration officer, banker or even starting an app recommending the best wheelchair-accessible restaurants in town. Its first major corporate partnership with BNY Mellon in 2015 allowed its operations to grow and paved the way for other companies to join its cause. The charity has also launched the Professional Disability Network of Hong Kong (PDNHK) to support companies leading in disability inclusion.

SENsational’s upcoming fundraising gala on June 1 will showcase a performance from musicians with disabilities, a panel discussion featuring Lonnie Bedwell, a blind US veteran and recent Everest summiter, and awards recognising pioneering efforts of individuals and organisations to promote disability inclusion. Since every candidate has different needs and every employer has different levels of understanding and resources available, SENsational has to cater unique strategies for each situation and hopes to raise funds through this gala event to continue its work with the same care for detail.


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