Eleanor Lam

Social media influencer; assistant vice-president, Media Asia

 

The society stars has made the successful transition to becoming a social media phenomenon

Elly Lam
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No stranger to the limelight, Eleanor Lam, better known as Elly, is one of Hong Kong society’s brightest young stars and a social media phenomenon, boasting some 162,000 Instagram followers and counting. She is also the assistant vice-president at Media Asia, her family’s business.

Elly Lam, the daughter of Hong Kong tycoon Peter Lam and Taiwanese former actress Lynn Hsieh, regularly snaps pictures of her lavish and luxury-filled lifestyle, as she jets from Central to Coachella, party to pop-up, and festival to fashion show—to the envy of many of her fans. Keenly aware of how to leverage her social media influencer status, Lam has sought to assert her own voice as a regional influencer with a love of fashion, food and travel.

Lam counts pop culture and celebrity influences as what have played the most significant roles in her style evolution. “I’ve been influenced by so many iconic looks—each of them is a testament to its particular period in fashion,” says the social media darling. One period that has been particularly inspiring was the 90s supermodel era: “It is the definition of understated elegance and places a focus on natural beauty. I love that you can make a statement [in that style of fashion] in an effortless way.”

Lam also supports female-founded brands such as The Attico, Magda Butrym, Simone Rocha, Khaite, Rodarte as well as emerging Asian designers. “There’s definitely been a rise in the visibility and influence of Asian fashion,” she says. “I love seeing Asian designers like Sohee Park of Miss Sohee, Han Chong of Self Portrait, Chitose Abe of Sacai getting recognition globally and making a significant and bolder impact on the fashion industry.”

“My style is a constant reflection of who I am; my style is feminine yet playful, vibrant, striking yet elegant. Style is also an attitude. It’s how you carry yourself and I always strive to dress up with a level of confidence and comfort, to feel beautiful in my own skin.”

Photos & Videos


Elly Lam
Elly Lam

Did You Know?


Looking back, one of Eleanor Lam’s most memorable and favourite fashion moments was when she debuted at the Crillion Ball in Paris in fall 2014. She wore an elegant white Dior haute couture gown with the most intricate embellishments, paired with a matching silk suit jacket. “It was classic, exquisitely tailored and divine on so many levels—the details, ’til this day, are so starkly imprinted in my memories,” she says.

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Credits


Photography  

Gregory Chong

Styling  

Cherry Mui

Hair  

James Lee

Make-Up  

Omix B

Photographer's Assistant  

Charlene Bo

Stylist's Assistant  

Summer Li

Outfit  

Fendi outfit

Outfit  

Ferragmo dress; Christian Louboutin shoes

Outfit  

Kev Yiu gown; Dior gloves; Harry Winston high jewellery earrings, necklace, rings

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